They saw a heightened interest in podcasts, playlists, and various artists. Spotify saw their listeners develop new habits during this time period. The platform’s revenue grew a whopping 22% YoY largely due to advertisements and it’s not expected to slow down anytime soon.īut there was another factor, other than just increased popularity, that undoubtedly changed recent trends and behaviors in the audio space – a global pandemic.

The digital audio advertising industry is continuing to grow at a rapid pace, and Spotify has seen this first-hand.

There are a variety of ad format options to choose from to engage your target audience – but more on that later. Have you ever tuned into your favorite podcast and heard the host seamlessly start talking about a service or product they enjoy? That’s just one example of digital audio advertising. Josh Brisco, VP of Growth Media at Tinuiti “Digital audio advertising is advertising in an auditory medium, which is becoming more sophisticated and effective with today’s growing music platforms.” Here’s a quick look at what digital audio advertising is, what Spotify Ads can offer brands and advertisers, and how you can get started. It’s clear Spotify is seeing vast success, but let’s dive a bit deeper into the world of advertising within the increasingly popular platform. The platform’s active users spend on average 148 minutes a day listening to their favorite music app - and most of these users are enjoying Spotify’s free, ad-supported version. The breakneck velocity of Spotify’s rise is incredibly impressive. Spotify Ads is also the largest digital audio advertising platform - giving marketers and brands a direct line into the ears of millions of ad-supported listeners.

It is now the world’s most popular audio streaming subscription service. The music streaming app has shattered expectations by reaching over 365 million monthly users, including 165 million subscribers, across 178 markets. Spotify went public in 2008 in a market crowded with rival music services.

Advertising on spotify cost